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This is one of the most debatable topics when it comes to deciding what to include on your website. Some find it important to include testimonials in order to display their qualities while some find it inappropriate and cheesy. But if you ask us, we think that testimonials are an important feature for any online business.
As people have said: “if you got it, flaunt it“. There is nothing wrong in sharing what your clients love about you. Testimonials help you strengthen your brand and turn visitors into customers. Here are a few pointers before you get started adding testimonials to your website:
Why should you include testimonials on your website?
Where to place customer’s feedback?
Once you’ve gotten positive feedback, you want to make sure it’s visible! In addition to having a “Testimonials” link in your top menu bar (above the header usually), also include a link in the footer. You can also scatter your best testimonials on a sidebar of your products page or strategically placed on the home page or service page.
How to collect testimonials?
First, collect any positive feedback found on your social media pages, as well as, any accolades sent to you via email or text. Reply to each thanking them for taking the time to comment on your service/product. You can mention that knowing how your customers feel helps you improve. At the end of your reply, ask for permission to add to your website!
Second, if you had a positive experience with a client, ask them for their feedback. Let them know that hearing what was good or bad helps you improve. If you are happy with how they respond, you can follow up by asking for their permission to add their comments to your website. Most are more than happy to do so.
Finally, you can collect testimonials through an email autoresponder after a purchase is made from your website asking for a review. This can be set up on services like Mail Chimp, Constant Contact and many others. We can help you set it up!