What should every website include?
Date: Sep 09, 2017
Although creating a website is not considered rocket science, you should consider your target audience prior to beginning the initial design. In today’s world of tech-savvy people, there is no doubt that every business needs to have a website. People rely on getting their information online so it is vital for every organization to be well represented. With all the key components thought out ahead of time and incorporated into the design, visitors will be more likely to find the information they need in a shorter amount of time – something we all appreciate!
Below are 5 Things Your Website Needs:
- A Visually Appealing, Attractive Design
When a visitor finds your website from an online search, you only have seconds to attract and engage them, so a well thought out design is crucial. That is how quickly a person will judge whether you are the person/company/organization they’d like to work with. Choosing images, font styles, animation and other interactive elements to complement your business, as well as the text content on your site will make browsing effortless. Reading endless copy is cumbersome so choose to only provide text that is important for the user to know. Say what you want to say in fewer words! The page layout should be clean with an ample amount of white space for easy reading. Keep your site up-to-date. Just like a brick and mortar store needs to replace carpet, re-paint, and introduce new inventory, similarly your website design should be updated from time to time and new content should be added to keep it interesting and fresh.
- Thoughtful Navigation/Menu Design
Although, there are multiple aspects to your business, think about what someone is specifically looking for when they want to find out more about you. Will they be most interested in a portfolio of images, or learning more about a particular topic or perhaps filling out a form or getting directions. Providing navigation that answers the most compelling questions will allow the user to get to the desired page in no time. The right menu design enhances the user’s experience and delivers the required information in the least amount of clicks. A large number of categories and sub-categories confuses the visitor. Choose page names that are intuitive so a user understands what the page may contain prior to clicking the link.
- Search bar
If your website has many pages or hundreds of products, a search bar provides another way for a visitor to find relevant content in just a few seconds. The search bar should be prominent on every page and give the user ideas on what to search. By providing easy search tools you will ensure repeat visits to your website.
As the owner or key person in your organization, you often know the questions your customers most often ask. Limit unnecessary phone calls to your place of business by providing a place for FAQ’s. These questions can be anything related to your product or service. Provide answers that will instill confidence. Even an answer that might be perceived as negative can be explained in a way that appears honest, and upbeat. Organize FAQ’s by topic so that users can get answers quickly. Providing solutions to problems and answers to questions will move your customers through the sales funnel faster.
- Contact Information
It is vital to have your contact information prominently displayed on every page of your website as well as a dedicated “contact us” page. Without any way to contact you (by phone or email), you may lose out on a potential customer. Moreover, your business will be questioned if there is no way to reach you. You can also link your social media profiles as another way people can reach out to you, as well as, to stay in touch with your organization’s happenings.