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Attracting the attention from online viewers can be difficult. Web pages are scanned, not always read word for word, so we don’t always have the time to get the point across with text alone. Drawing attention to specific areas of a web page using animation can be extremely useful to engage your target audience. Animation can be used for entertainment, demonstrations, education and more.

Animation can be an exciting addition to any web page, but should not compromise the integrity of the page nor risk being overdone and/or unprofessional.

Movement on a web page needs purpose and meaning. If animation illustrates, teaches or invokes a feeling better than an image or text could, then it can become a valuable asset to your page.