- By Industry
As a business owner, it is important to quantify and qualify the avenues in which you choose to advertise. Direct mail may be a perfect opportunity to get your company’s name in front of consumers who want to hear what you have to offer.
Understand your Target Customers:
Knowing who your customers are: where they live, what they buy, lifestyle habits and age can help you become more effective in both where you choose to advertise and the messages you’ll communicate in your campaign.
Target Your Ideal Customer:
Once you understand your customers, you will be able to gear your advertising dollars to those that are most likely to buy. With the cost of paper, printing and postage, you don’t want your beautiful, glossy ad in the trash.
Creating a Successful Direct Mail Piece:
The direct mail piece created should deliver your message clearly and concisely. The piece represents who and what you are – make it consistent with what you are selling. If you are offering a high-quality product or service, your direct mail piece should reflect that quality.
Create an Offer:
Add value to your direct mail piece by including an attractive offer based on the information you have gathered about your ideal customer. By establishing a promotional offer, your business will not only have the opportunity to attract new customers, but also establishes a way for you to evaluate the effectiveness of the ad.