- By Industry
SEO means making modifications to websites so that that they have a higher likelihood of appearing well in the natural or organic listings of search engines. This is not related to paid advertising. It is based on mathematical equations called algorithms which are unique to each search engine. The common goal is to provide the best results possible. Natural search results are driven by each search engines algorithms, how relevant each site seems based on keywords searched, and the popularity of a website.
Although, there are many things to consider when tackling SEO, the three main points to set a smart foundation are these fundamentals: architecture, content and linking. But, before you can do that, you need to establish the key phrases that you want to be searched and found on. Plan your priority key phrases – jot down keywords and phrases that describe your product, service or organization. Be specific and descriptive. Weave in geographic descriptions if you serve a specific area. You want to attract qualified traffic to your website.
A short video on the basics of Search Engine Optimization: