Why Have a Website?
- Establish a web presence
- Educate consumers
- Communicate with clients
- Promote new products/services
- Demonstrate past/present work
- Cross-promote off line
- Reach a broad audience
- Increase visiblity
Your website should clearly state Who You Are, What You Do and Whom You Serve.
Your Website should be your Web Solution – start with the “abilities”:
Take every opportunity to make a good impression. Build credibility and trust with informative content on your website, managing online reviews (especially the not-so-good ones), and engaging in social media. Write informative blog posts, write articles which can be shared on other sites and/or send educational and interesting email campaigns.
How easily can people navigate your website. Is the content geared towards your target audience. Are your potential customers guided through your website naturally and easily.
Once your website is built, advertise it through online ads, social marketing, email campaigns and blogging to start.
A website should be your show and tell – it’s your chance to dazzle your audience with photos, video and positive online reviews. Tell your audience why you are the company they should purchase your products or services with content that is engaging and educational.
Elements of a Successful Site
- Clear Architecture:
Where are the important elements of your site going to be placed. What keywords and phrases will become your headlines and page titles. What content will be important enough to be on the home page. Where will social widgets and email sign-up forms be placed.
- Smart Navigation:
Have a clear plan for your order of pages. Plan your main navigation and sub navigation with your target audience in mind.
- Calls to Action:
Although you want the visitors to your site to enjoy the aesthetics of your site and to learn something while they are there, you also want to engage with them and keep them coming back. Weave into your website specific calls to action which may be signing up for your email newsletter, following you on social media or buying your product.
- Marketing Components:
Once you succeeded in getting visitors to your website, you want to ensure that you will have a way to communicate with them in the future so they become regular visitors to your site and ultimately a long term client/customer.
- Serve Target Markets:
Your website should serve your target market. Focusing on your customer and offering worthwhile information on your site is a precursor to a sale.