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Why Isn’t Anyone Coming to My Website?

You’ve chosen a great design for your website and covered every must-have drop-down menu from “About” to “FAQ’s” and included perfectly placed “call to action” buttons.  You even embedded a free book or complimentary consultation to send to new clients when they agree to give their contact information via a fill-in form. Unfortunately, when you check to see the frequency of web traffic on your site, no one is visiting. What is going on?

If you’ve neglected to plan out a website strategy for people to find you, maybe now is the time to rethink your method of generating traffic and leads. The simplest place to start:

  • Determine the type of visitor you want to reach.
  • Who is your ideal customer?
  • Where do they spend their valuable time in which they can be given a reason to go to your site?

It is likely that potential customers are not visiting because either they do not know about you or they cannot find you. Everyone wants to be on the coveted first page of search engine results, but most company’s websites are nowhere near the top. So, what can you do?  Sites with a high volume of web traffic are proactively promoting their sites. They are buying traditional or online advertising. Some are advertising on related sites. And of course, you can send out mass emails or budget for pay-per-click advertising programs from Google or Yahoo, or invest in search engine optimization (SEO).

Much of your website traffic will come from search engines that have constantly been indexing your content and ranking its merit. Keywords that customers put into a search engine will show up on that search engine’s algorithms, which will then reward your website by moving you up the rankings ladder. The key is for the search engine to decide you are the best and most popular match for the keyword term or phrase for which the user is searching.

It might also be time to develop your social media presence and dedicate resources for press releases and distribution. When you capture the attention of new visitors, others will begin to create interest and enough curiosity to seek you out. You will increase traffic by blogging or getting other people to blog about your company and some websites will embed your links in their site as a piece of their content. Depending on the product or service, some people will hire influencers.

All you need is a strategic plan and to take steps to proactively drive visitors to your site.

Have you thought about old-fashioned yet effective ways to create word of mouth? It may be time to design new business cards with your website prominently featured. Perhaps look at local or regional radio or cable advertising programs for frequent mentions. Remember to track whoever inquires about your services to capture your return on investment (ROI).

It is a process that doesn’t happen overnight, but taking the right steps today will get you the results you are looking for long term.

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