- By Industry
A thorough examination of your organization: who you are, what you do and who you serve are important components in establishing your brand. A brand can be a product, a service, a company or even an individual.
How do you define your brand? What makes what you offer different and/or better? What unique benefits can your customers count on when they buy from you?
Develop your Company Name, Tagline, Domain Name and Logo:
Your name is what triggers your brand image in consumers’ minds. Your logo is the symbol that serves as the face of your brand. Your tagline is the memorable phrase that provides consumers with a quick indication of your product, brand, and market position. Your domain name, if chosen wisely, can greatly impact increasing your search engine optimization and being found online.
Develop your Website and Marketing Materials:
Once your brand is launched, it can be unveiled via your website and other marketing materials including business letterhead, business cards and brochures.
Manage your Brand:
Be consistent. Care for your brand – be true to what you represent. And from time to time, update your brand presentation to keep it relevant to the market in which it lives.