Websites for Retail Businesses

Besides a great design and layout, consumers want to know your phone number, when you open and close, and any other important information that sets you apart from online competitors as well as other area merchants.

Your website should be responsive. This means that the pages of your website will look great on any size screen (adapting to phones, tablets, laptops, and desktop computers). Internet access is increasingly becoming mobile, so your site needs to adapt to this trend. Websites developed more than a year or two ago are likely not responsive. Silverwood Studios can quickly and easily work with you to make your site responsive.

Your product/service offering should be well categorized and prominently displayed with photos and descriptions to help communicate the consumer offering. A well planned out website that is easy to read and navigate will bring your business to consumers 24/7. Consumers are always online so there is no better way to promote your business and expose it to new customers.

Many consumers are visual learners. Photos and videos of your product/service will bring your business to “life” and help to sell consumers on your advantages. Silverwood Studios can assist in the product photography and integration into your web site. We can also create and produce a short personalized affordable video that allows you to have a special exposure to distinguish your business from competitors. The photos and videos can be utilized on social media to further connect with consumers who can visit your retail business in person.

Before trying something new, many people want to discover what others think about a product or service, how it was delivered and the entire retail experience. Capturing customer testimonials and presenting them on your website is an excellent way to control the message potential customers are hearing about your business.

Your website works for you 24/7. With the right content, your website, photos, videos, and customer testimonials will be shared with friends and family. There are many competitors trying to reach consumers, so your website can provide valuable information to help grow your business.

It is important to find a variety of sites and ways to promote your site. If it is appropriate for your business, advertise a discount or special offer to encourage new business. NeighborhoodPromos is a local Bucks County company that will feature your business on their website (with links back to your website), as well as information about your company via their frequent email campaigns. “Google Places for Business” verifies that you are a real business and helps you show up in local search results. Managing your profile on Yelp and Trip Advisor is also important to make sure the information is accurate as well as to monitor reviews and respond when necessary.

Silverwood Studios will create your business website using a content management system such as WordPress, so that you will have the ability to update your information quickly and easily right from your office or anywhere you have Internet access.